George Akerlof (2011) - Identity Economics

George Akerlof (2011)

Identity Economics

George Akerlof (2011)

Identity Economics

Abstract

Identity economics constitutes the first sustained effort to incorporate the effects of social context into our understanding of why people make the economic decisions they do, and why certain people, given different identities, make markedly different decisions in the same situations. It yields a more realistic and deeper account of behavior, and thereby a better basis for shaping organizations and public policies. The lecture will give a brief introduction to the book Identity Economics by George Akerlof and Rachel Kranton. It will give a motivation for identity economics and why it matters.

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